March 9, 2023

New York State Latino Restaurant, Bar & Lounge Association Backs Times Square Gaming Destination

Times Square is the right place for New York’s next gaming destination, hands down.”

— Jeff Garcia, President of the NYSLRBLA.

Today, the New York State Latino Restaurant, Bar & Lounge Association (“NYSLRBLA”) announced its support for Caesars Palace Times Square, the proposed gaming and entertainment destination put forward by SL Green, Caesars Entertainment, and Roc Nation. The proposed project, planned for 1515 Broadway in the heart of Times Square, would bring millions in new revenue to area restaurants.

The NYSLRBLA represents Hispanic and minority businesses in the food and beverage industry. It is one of the largest business organizations of its kind with over 350 restaurant members to date, ranging from individual Latino businessmen/women to gourmet larger restaurants to lounges and bars across the tri-state area.

“Times Square is the right place for New York’s next gaming destination, hands down,” said Jeff Garcia, President of the NYSLRBLA. “It’s great not only for the Times Square area but for the city as a whole. We believe the increased tourism is going to directly benefit small, minority-owned businesses across the five boroughs.”

The NYSLRBLA is the latest industry group to join the Coalition for a Better Times Square, a group of businesses, labor unions, and community organizations across the city advocating for a new, state-of-the-art gaming facility in Times Square.

“The NYSLRBLA is among the most trusted and influential groups within New York City’s food and beverage industry,” SL Green, Caesars, and Roc Nation said in a joint statement. “The NYSLRBLA’s support for a gaming destination in Times Square is a testament to the broad, city-wide impact of our proposal. A gaming destination in the heart of New York, above the city’s largest transit center, means more customers and more opportunity for restaurants and bars across the city”

Economic forecasts indicate that a gaming and entertainment destination would attract over 7 million new visits to Times Square and generate $967 million in annual area spending, providing a much-needed boost to hotels, theaters, restaurants, and businesses; bolstering retail and dining options. The proposal also includes a critical congestion mitigation, improved sanitation strategy and security improvement plan for the Times Square area.

Background on Caesars Palace Times Square

SL Green, Caesars Entertainment and Roc Nation are collaborating on a partnership to redevelop 1515 Broadway as a premiere entertainment and gaming destination in the heart of Times Square. The proposed boutique facility would take up eight floors in the existing 54-story tower and include 250,000 square feet of gaming space alongside 950 hotel rooms and entertainment and restaurant space.

A study conducted by leading traffic and engineering consultant AKRF concluded that the proposal would generate:

  • 7 million+ net new visits to Times Square annually
  • 636,000+ new overnight visits to local hotels
  • 7 million+ new meals for local restaurants
  • $166 million+ new retail spending
  • More than $65 million in new annual Broadway ticket sales, supporting 500 theater district jobs

Working in partnership with former NYPD Commissioner Bill Bratton and Times Square organizations, SL Green and Caesars Palace have also committed to dedicating part of the gaming revenue to added security, sanitation, and traffic investments that will improve the overall quality of life for those in and around Times Square. These include:

  • More than doubling number of current public safety officers to patrol Times Square above and below ground
  • 30% increase to the existing sanitation workforce, including expansion of the Waste Containerization Pilot started in Times Square promoting cleanliness and improved quality of the environment
  • Liaise with and fund local homeless service organizations resulting in increased neighborhood safety
  • Work with area theaters, rideshare operators and yellow cabs to develop a congestion remediation plan – including dedicated pick-up/drop-off zones, and drastically improved wayfinding – that would reduce congestion by up to 50%.

Help build Midtown’s future

Sign up today to add your voice to a growing list of your neighbors who support a premium gaming and entertainment destination in Times Square. Together, we can share a better future for this iconic district.